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First Steps of SMEs in the social networks

Today we will return one of the topics promised in our previous post and we will give a further tighten http://irisargentina.blogspot.com/2008/12/forma-de-participacin-de -the-SME-en.html . Before I tell you that the original title of this article was entitled "Impact of social networking in SMEs", after a brief investigation the web, it became "The impact of social networks in SMEs?! And then the current one. Despite the thousands of post on the subject (very hot in the blogosphere lately) and I call attention also are encouraging the print media and journalism in general., But make no mistake business real application this in its infancy and only found in some large companies, service companies in the area most likely to technology in areas such as design. Mkt, systems, agencies, etc. The same is true in the field of cameras institutions, organizations, government and provinces, municipalities, political parties which the presence in these networks is zero. We also believe that as companies realized that the network had its importance and application and will reach the same conclusion with social networking is just a matter of time.

Which is quite logical if we talk to the average user took his first steps in social networks in 2008 obviously talking in general and of people using the network. Some remember the old neuron then very impersonal and the current turned-Xing, then came the personal sites like MySpace, Factbook, hi5, Sonic. In the professional alternatives have to Linkedin, Xing and Viadeo
Among
The first step is experimentation suggest the owners, partners can open a profile on it, (first treatment) and then commercial clients search contacts, family, friends, see what tools are the sites, see how to use them, as they use competition and real application will have networks in our market. This is very important as one but may disproportionately expectations. To put it another way service SMEs will find much more involvement of users and competitors industrial SMEs. The target customer market and I will determine to some extent as I can use social tools. Then go see the possibility that I get together a group, Load the company contacts are added as fans, publish and keep abreast of news to others. Finally participation would be integrating with other digital tools blog, website, email, networks, etc. Put on the website links to social networks, the network group blog updates, etc. The important thing is to handle the tools dynamically update weekly, so you get use to the user.

In summary, we discuss previously proposed steps:

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• Participation personal Experimentation (build a network of contacts )
• Research on the network, contacts, competition, market tools • Participation applicable commercial

Integration with other digital tools